Culture Jam
In this piece I chose to comment on the fact that Coca-Cola Claims to
always make you smile but has enough sugar to rot your teeth if consumed
enough. I was given this idea because a friend drinks one Coke if not more every
day, and I always tell her how I think it is too sweet, so when the project was
brought up this was the first thing I thought of. To do this project in Photoshop I
just looked up “smiling coke ads” and found “the happy can image”. I recreated
the text and then used the original logo and background. I then cut away the
smiling tab on the original image and found some rotting teeth to put behind the
image warping them to fit the hole where the smiling tab had been. I wanted to
keep my design simple while still challenging myself with the techniques I used to
get there. I think I managed to create something that isn’t too in your face but
looks natural while still getting the message I was trying to portray across to the
viewer.